“It was a good learning experience, to understand that we didn’t actually know anything. They took down the game they’d built and rebuilt it, following Roblox’s advice. Holmström and his team flew to Silicon Valley to meet with Roblox and understand what it was all about. We had tried to build it for a more mature audience, and we made it in the style of regular games, rather than looking at Roblox or other UGC platforms specifically,” he says. However, The Gang’s first game on Roblox, he admits, was a “total crash and burn… Everyone hated the game. After its sale, Holmström and A Sweet Studio’s CTO and co-founder Gustav Linde came together to launch The Gang, working with a small team of game designers specialised in high-budget, high-profile gaming. A serial founder, he sold his second marketing company in 2003 and turned to investment, joining the board of gaming organisation A Sweet Studio. When Holmström first ventured into building Roblox games in 2019, he thought it would be easy. We test, test, learn and apply.” Roblox: A hard nut to crack? I think that’s been one of the keys to success. With brand projects, we want to know what works before we do it. “Our games don’t have to work, so we can test and fail. “We use our own games to test, then we can do crazy things for brands,” says co-founder and CEO Marcus Holmström. Its most successful, Strongman Simulator, has had 1.2 billion visits and is consistently ranked in the top 50 Roblox games. Besides brand experiences, the studio creates its own games to help it better understand the Roblox audience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |